Negotiations: BATNA, NOPA, WATNA & ZOPA

What makes a person win an argument during a negotiation? There is definitely some hidden wisdom behind winning a deal whether it is a business meeting, a negotiation with a client or a supplier. It is not always necessary to be straightforward with your demands during a negotiation to be fulfilled. The real winning lies under being prepared with alternatives beforehand, use your knowledge and aim with your alternate plans when the initial deal starts to wobble.